How to improve employee engagement

Any long-term business strategy relies on employee engagement. Everything you do as an employer has an impact on it, and it in turn has a massive impact on your employees.  

Simply put, employee engagement is about how excited your employees are to work for your organisation, and how much effort they put in as a result. It’s about being included as an appreciated and valued member of a team. It’s about contributing to the development of the company.  

Engaged employees will happily go above the basics of their job description, helping your organisation flourish. 

Engaged employees perform better. It really is as simple as that.  

Highly engaged employees will become ‘brand advocates’. That means they’ll speak very highly of your organisation to family and friends, which can unlock a whole new recruitment funnel through referral schemes. 

They’ll also often push their colleagues, encouraging them to do better. This creates a positive feedback loop, where having engaged employees will boost the engagement of other employees. 

Disengaged employees can be actively disruptive towards the workplace, as their negative perceptions can spread to other employees. That means they’re not only less effective themselves, but they can drag others down with them.  

Jeanette Wheeler, Chief HR Officer at MHR says ‘Engaged employees are the cornerstone of a truly effective business.  There are immediate benefits involving improved employee retention and easier recruitment, but in the long-term high employee engagement leads to a lot of incredible benefits that will make your business stronger and more resilient, as well as more profitable.’ 

In addition to a boost to productivity (engaged employees are 17% more productive than their unengaged peers), there are a range of other benefits that your business will see if it you commit to your employee engagement strategies. 

There are clear financial benefits. Businesses rated in the top quartile of engagement see 23% higher profitability. It’s also been observed that businesses with highly engaged employees have happier customers. This makes sense when you remember that engaged employees are more likely to go the extra mile, ensuring that every customer has a great experience. 

It even goes as far as workplace safety. Engaged workers are less likely to zone out. This is critical in manufacturing-based roles where safety is of paramount concern, but it’s also important in any company where there are potential health and safety risks. There are 70% fewer safety incidents in engaged workplaces. 

In 2022, there were an estimated 185.6 million days lost to sickness and injury. Engaged employees often have better general health and wellness and are less likely to need sick days. They also see a 41% drop in absenteeism. 

• Purpose

We all come to work to get paid, but when we feel connected with the work we’re doing and the impact it will have, this can motivate us to perform well. 

• Performance 

When we’re enthusiastic about what we’re doing, we will naturally want to perform better. High engagement boosts performance because it leads to a decrease in absenteeism, improves customer service, and leads to higher retention rates. 

• Communication 

It’s a lot easier to communicate well when we’re feeling engaged. This makes it easier to build strong relationships with co-workers, leading to more engagement across the board. 

• Collaboration 

Having an engaged team leads to a high level of mutual trust, making for a much more collaborative environment where teamwork is easy.  

1. Highly Engaged employees are what you’re aiming for. These employees will go the extra mile and feel very positively about the organisation they work for.  

2. Moderately Engaged employees like the company they work for, but they don’t love it. Usually there are key areas they’d improve on. They’re much less likely to take on extra work, and they may underperform. 

3. Barely Engaged employees are completely indifferent to their work. They’re a very high turnover risk and will only do the bare minimum. 

4. Disengaged employees are a real problem. They have an outright negative opinion of their workplace, and feel completely disconnected from the mission, goals and future of the organisation. Worst of all, they can have a negative impact on their colleagues, driving their engagement down too. 

• Mental Engagement describes how aligned an employee feels with the company’s mission. It also describes how confident an employee feels.  

• Emotional Engagement describes the emotional. Happy employees who feel like their job is secure and they’re trusted to handle themselves will typically be a lot more emotionally engaged at work.. 

• Physical Engagement describes how your employee uses both physical and mental energy to do their jobs. This isn’t just relevant for jobs involving manual labour, all work consumes energy in some capacity. 

There are a lot of ways to measure employee engagement, but there are also several key observable traits that will tell you an employee is highly engaged. 

1. They are excellent at communication and pleasant to work with 

2. They seem excited by work 

3. They are interested in development opportunities (like training) 

4. They are flexible and can adapt to new situations 

5. They cope well with stress 

6. They take on extra responsibilities 

7. They innovate, and don’t rest on their laurels 

No matter what department you work in, employee engagement is built on the same foundations. While the unique nature of employee experience and engagement will vary from person to person, this 5C strategy can form a solid basis from which all your other ideas can be based around. 

• Care

Make sure your employees feel valued 

• Connect 

Regular informal chats, not annual reviews 

• Coach 

Guide your employees, don’t order them 

• Contribute 

Value all suggestions, don’t dismiss them 

• Congratulate 

Praise personal and professional achievements 

Leadership

• Create the overarching vision about what good employee engagement looks like 

• Be an advocate for employee engagement 

HR

• Provide the tools and processes needed 

• Provide support for managers 

Managers

• Build communication lines between themselves and employees 

• Listen to employees and make them feel valued 

• Provide feedback on employee performance 

• Provide development opportunities 

Employees

• Engage in feedback sessions honestly 

• Work on their own development 

• Build relationships between themselves and other team members 

Employee engagement surveys remain one of the most popular methods of measuring engagement but there are several distinct styles. Understanding the differences will help you pick the right one for your needs. 

1. The traditional employee engagement survey is an extensive survey covering a range of areas. These are typically conducted once a year. 

2. Pulse surveys are focused more on real-time feedback. They are much shorter, simpler and more flexible. These are critical during occasions where a lot of change is going on. 

3. Exit surveys are particularly vital. An employee will often be at their most honest as they’re leaving, so this is a crucial time for you to find the stress points that made them leave. 

Carefully consider your employee engagement survey questions. You should make sure they’re relevant to employee engagement.  

Encouraging your managers to hold regular check-ins where employees are made comfortable enough to speak their minds is another invaluable tool. 

There’s no one quick fix to finding ways to drive employee engagement.  But there are some proven methods that consistently generate results across industries. The areas you should focus on, however, will be unique to your business model and your needs. 

Communication is a key cornerstone of employee engagement. Make sure team members are talking to each other productively, and that managers are keeping communication lines over. Create a strong feedback culture, and make sure that employee feedback is always followed up on.  

Even if that follow up is explaining to an employee why their idea isn’t practical, this will ensure they feel appreciated and engaged. 

Providing opportunities for development, inspiring your employees through your company values and recognising their achievements will also help boost engagement. 

All this filters down from the top, so ensure your leadership team is buying in to your strategy. 

Download our employee experience report for more employee engagement ideas.  

If you’re looking to both drive employee engagement and find new ways to measure it, People First is the best way to give things a boost. This mobile first, real-time integrated HR and payroll platform simplifies and centralises a range of key processes.