MHR partners with Telegraph Media Group to explore the World of Work in 2050

As private and public sector organisations navigate a world of work that is changing more than ever before, MHR is partnering with Telegraph Media Group for World of Work 2050, a new campaign exploring how business leaders can navigate the changing world of work and drive sustainable high performance over the next 25 years.

The commercial partnership will bring together insights, expertise and inspiration from leaders, futurologists and MHR itself across 12 different topics that will play a central role in how the world of work changes over the next quarter of a century. The chosen themes are designed to help shape the way business leaders plan now for the future world of work – and to support long-term thinking and planning across organisations.

The 12-month partnership, which launches on 6 January 2025, is a key activation of MHR’s recent rebrand and broader brand campaign and showcases its relentless commitment to driving success for its customers in the private and public sectors.

Javier DiezAguirre, Head of Brand at MHR, said: “We are guided by a desire to support our customers as they look to drive high performance – whether that is about growth, efficiency or reducing complexity. The world of work has rarely faced such rapid change as it has in the last few years, and as it will in the next quarter century. The future may never have felt so uncertain. We want to add value for our customers by providing insightful perspectives on what the world of work might look like in the next 25 years.

“We’ve partnered with Telegraph Media Group because it has extensive experience delivering successful campaigns aimed at the business and decision-maker audiences that we want to engage with. It also aligns with our strategy to showcase, in the highest quality, the very best of what MHR has to offer its customers as they navigate the world of work.”

Nick Green, Partnerships Lead at Telegraph Media Group said: “We are thrilled to have partnered with the highly accredited MHR for our World of Work 2050 content series that will shine a spotlight on some of the changes we can expect to see in workplaces over the next quarter of a century.”

The partnership will run across digital and print and will include:  

• Branded digital and print articles across the year covering a range of topics from artificial intelligence to employee development and wellbeing at work. It will kick off with a deep dive into the importance of long-term mindsets when it comes to cultivating a resilient organisation  
• Thought-provoking long-term predictions from a leading futurologist  
• Analysis from experts on the challenges and opportunities which organisations need to face up to in order to adapt, thrive and future-proof their operations 
• Case studies of businesses that are navigating challenges to achieve success   
• A ‘World of Work 2025’ networking breakfast in London attracting around 80 key business decision makers (BDMs) in summer 2025  
• MHR advertising across digital, print and video

The campaign is supported further by digital advertising in The Guardian and The Times (and Times radio) media outlets to complement Telegraph Media Group audiences. The strategic campaign concludes in December 2025.

Join our World of Work 2050 webinar series! On the last Thursday of every month, we'll be joined by a different relevant thought leader to discuss the latest insights into how the world of work will change over the next 25 years.