3 December 2018

Boost your CSR plans with micro-engagement events


In workplaces with a casual dress-code or none at all, employees get to choose what they wear every day and can vary it depending on their mood or the season. However this same freedom cannot be enjoyed by those with uniforms or professional dress codes… except on special occasions.

Using dress codes to engage with your employees

One-off or annual cultural events, like Christmas Jumper Day for example, can become a quick and easy way to engage employees, even if it is only in the short term. It shows your organisation is proactive, and highlights that your company remembers people are more than simply employees, with other things on their minds than just work. Rather than criticising people for being distracted by a cultural event such as Christmas or the World Cup, this simple action embraces it, putting a smile on your employees’ faces and boosting engagement.

More and more of these ‘dressing’ up events are appearing as ‘viral’ trends become unavoidable in the digital world, and this leaks into workplaces. Children in Need encourages you to look daft in Pudsey ears to raise money for charity, Jeans for Genes day has been around for years to raise money and awareness for genetic disorders. Even onesies are being encouraged to raise money for children’s charities. The list goes on.

Are schools the experts in micro-engagement strategies?

Most of these charity days are embraced by schools, as a way to raise money and give their children something to look forward to – who didn’t enjoy casting that school uniform aside to wear whatever they wanted for the grand total of £1?

Perhaps it’s time more businesses embraced this idea as a way to get their employees more involved. Not only can this get your people more engaged, creating a more inclusive workplace culture, but it can tick two boxes by becoming an active part of your corporate social responsibility too.

Dressing up can form the basis of a Corporate Social Responsibility plan

Corporate Social Responsibility (CSR) is one of those ideas organisations reach for to try and make themselves look more charitable and caring in order to encourage their customers to invest in them for being such a friendly, ethical company. Unfortunately, this usually falls somewhere between Marketing and HR teams, with both sides avoiding the task in the hope the other will take over – we’re all busy people after all. This joint venture usually ends in a couple of last minute raffles at the end of the year with a random charity picked out the hat to cover the organisation's target.

Of course, this isn’t true of all organisations. Some do a brilliant job, clearly advertising their aims and policies with a list of carefully chosen charities to donate to and large, well planned events spaced out throughout the year. But for many, it’s a last priority because there just aren’t enough hours in the day.

So why not embrace a more simple strategy, and set up ‘dress up’ days throughout the year to support the vast amount of charities who advertise these types of events? It’s cheap for your organisation, and lets your people join in with national events, so they can update their own social profiles, and feel good about donating.

As we tend to grow more cynical with age, is it time to look back to a simpler time and embrace the small things? We may not be kids anymore but I think we’ve all still got a £1 to spare.

Let your people embrace their inner child, improve your employee engagement, and create a new strategy for your CSR.

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Maddy Keating

Maddy Keating is a Content Writer at MHR.

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